Your website has one job: help someone take the next step. The guide starts with a one-page site you can build from today, in six parts: the top of the page, services and fees, practitioner and approach, first visit, location and contact, and a few answered questions with the same next step repeated.
Four patient actions
Rather than a list of pages, the guide organizes the site around what a visitor is trying to do: take the next step, call or message, get directions, or prepare for a visit already booked. Each gets specifics, such as which entrance to use, how long to allow, and what a button's label should promise about what happens after the click. Booking, request-first and call-first practices are all treated as valid.
Trust and effort
A second lens asks four quiet questions: is this for me, can I trust it, how soon can I begin, how much work will this take. The answers are concrete, like putting the license beside the bio and the visit length beside the fee. For proof it covers third-party reviews, patient testimonials, credentials and FAQs, and says that having no reviews yet is nothing to hide. It cites the FTC Endorsement Guides and HHS guidance.
On privacy it suggests keeping an ordinary contact form to contact details and a short non-clinical question, and says your obligations depend on your practice, vendors and agreements.
A self-audit you can finish
A 21-item checklist has you try the site four ways: ready to book, unsure, booked for the first time, and coming back. Ticks stay in your browser, and there is a printable PDF. An AI review prompt is included, plus a plain-text version with a public link for assistants that can browse. Goji's part comes last: a site built around the path you choose, booking on the same calendar when you turn on public booking, and forms that open from a link. For the Google listing see the Google Business Profile guide.